Interview for the Spielwarenmesse 2026 online magazine - Spirit of Play. Enjoy the read and see you next year in Hall 4 - E-09 in Nuremberg.

Spirit of Play →Messe →PDF →

Infinite Attraction. Endless Creations. Sensory, Open-Ended, unique Magnetic Building Blocks that always connect, sparking imagination and play.

Infinite Attraction to Learning. Alphabet, numbers, and STEM sets that make learning tactile, joyful and magnetic.

Infinite Attraction. Inspired by Art. From Mondrian to Vermeer, Smartek turns building blocks into design and culture.

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Why Families Love Smartek

Smart design, safe play, endless imagination.

Infinite
Attraction

Blocks that always
click together.

Every side connects, so kids can focus on building, not frustration.

Perfect
Alignment

Strong and steady
creations.

Our patented design keeps every tower and house standing tall.

Cross
Compatibility

Plays well
with others.

Smartek connects with bricks like LEGO^® DUPLO^®, making play even bigger.

Safe &
Certified

Tested worldwide
for peace of mind.

From Europe to the USA, Smartek meets the highest toy safety standards.

Open-Ended | Sensory Play

Our open-ended Smartek blocks let children build anything from soaring castles to wild jungles, no instructions, no boundaries. Every tile, and cube is infused with Infinite Attraction, so blocks snap together effortlessly and stay connected. Watch as your child experiments, improvises, and surprises themselves again and again in a world of endless possibility.

What does open-ended mean?

Open-ended play simply means there is no “right” or “wrong” way to use the blocks. Instead of following step-by-step instructions, children are free to explore and create in their own way. One day the blocks may become a rocket ship, the next day a zoo, and later a colorful abstract sculpture. This flexibility encourages problem-solving, imagination, and confidence, as kids discover that their ideas have value.

The role of sensory play

Smartek blocks also engage children in sensory play. The satisfying click of magnets connecting, the smooth surfaces, the vibrant colors, all stimulate the senses while building. Sensory play helps children refine motor skills, focus their attention, and enjoy a calming, hands-on experience. By combining sensory input with open-ended design, Smartek offers a play environment that is both stimulating and soothing, ideal for creative growth.

Open-Ended Sets

Education

Smartek blocks turn learning into hands-on discovery. By building, connecting, and experimenting, children explore concepts like balance, symmetry, counting, and design, all through play. Every magnetic block clicks into place with Infinite Attraction, helping young minds focus on problem-solving rather than frustration. With Smartek, learning happens through curiosity, creativity, and movement.

What does STEAM mean?

STEAM stands for Science, Technology, Engineering, Art, and Mathematics; and Smartek blocks naturally weave all five together. Building bridges explores engineering, stacking patterns introduces math, and creative structures spark artistic thinking. As children test ideas, refine designs, and learn from trial and error, they develop critical thinking and problem-solving skills that extend far beyond playtime.

Learning through play

Hands-on building keeps children actively involved in their learning. They see cause and effect as structures stand or fall, explore shapes and colors in real space, and learn to collaborate and communicate as they build together. By turning abstract ideas into tangible experiences, Smartek blocks make learning intuitive, joyful, and lasting.

Letters Lower Case in front of whiteboard in a class

Education Sets

Infinite Attraction. Inspired by Art.

Smartek blocks transform play into art, celebrating creativity, culture, and timeless design. Inspired by our Dutch roots in Delft, the home of Johannes Vermeer, we bring the spirit of the Dutch Masters into modern play. Our art editions pay tribute to iconic creators like Vermeer, Van Gogh, and Mondrian, turning their masterpieces into tactile, buildable forms. With Smartek, art is no longer confined to museums; it’s something you can hold, shape, and reimagine at home.

What does art mean in play?

Art with Smartek is about exploration and expression. Each block becomes a brushstroke, and every build a new canvas. Children learn to experiment with color, shape, and composition, while adults rediscover creativity in new, playful ways. From geometric abstractions inspired by Mondrian to the timeless elegance of Vermeer’s “Girl with a Pearl Earring,” every build is a new interpretation of artistic heritage.

For creators of all ages

Smartek art sets go beyond traditional toys. They are designed for everyone. Whether you’re a child discovering art for the first time, a parent creating side by side, or a design-loving adult decorating your home, Smartek blocks offer endless possibilities. Our innovative Butterfly Block expands this creativity even further: it clicks seamlessly onto DUPLO® bricks, integrates beautifully with Smartek blocks, works in vertical builds, and stands elegantly on its own. By merging magnetic precision with artistic heritage, Smartek proves that creativity has no age limit and that art belongs in everyone’s hands.